Social artivism
In the early years of my career as a photographer, I earned my living working as a community activist and organizer for government platforms, especially the innovative Cosas de Pueblo where we use participatory photography, among other actions, to promote a sense of belonging and identity in rural areas of Uruguay. The ultimate goal was to strengthen the social network and prevent internal migration from villages to large cities.
This way of experiencing my practice with long-term processes, together with learning from my colleagues who are social workers, cultural managers, and anthropologists, and my own training as a popular educator, led me to implement the Liberation Pedagogy by Paulo Freire to carry out processes of social transformation in my visual projects with a Latin American decolonial perspective..
Another methodological pillar that I currently use is the Theatre of the Oppressed by Augusto Boal . Here, community fiction is conceived as a space for reinterpreting and reevaluating the current state of the world. It begins with a shared diagnosis of “reality” and then creates a new one, with the aim of bringing about change and thus transforming the starting point.
So, I set out to establish a method of visual narration for non-extractive photography, pursuing artivism (art + activism) as a practice, understanding that it is no longer enough to construct a visual narrative, also we must also be responsible for thinking about how the project will circulate and propose its activation at the place of origin , ethically addressing common problems in society.
BASICS OF SOCIAL PHOTOGRAPHIC ARTIVISM
- We are all authors and produce the project collaboratively.
- Get involved as a creator in social struggles, exploring strategies for social combat using photography.
- Work alongside organizations or informal groups. A platform needs to be sustainable over time and should not depend on us to function.
- Create an artistic practice that works in your community, fulfilling a specific objective for the organization. The goal is to serve people in the short term and in their territory, and then disseminate it in the mass media, the global photography industry, and the art market.
- Photography at the service of society, using popular aesthetics to create an emancipatory fiction. We must make an impact in the territory of origin, as well as in art galleries and festivals, giving transcendence to the visual message created by the community.
- Time and rhythm of work should be determined by the social group, not the visual narrator; real participation requires a long-term commitment.
- The collective will have control over the editing and distribution of the project at all times.
- Generate a circular economy system by sharing the profits from any sale of the material produced, given that it is a co-authorship in exhibition rights, publication, gallery sales, and awards. It will be divided 50% for the social organization and 50% for the photographer, who will use their network of contacts, technical skills, and connections with the art market/photography industry to raise funds.
- From the beginning, define with the organization how the funds obtained by the group will be destined and especially promote their use in improving a specific community need.
- Sign a social contract with the organization or group containing all the agreements of the process mentioned above.